Whether you’re building a new brand from scratch or creating an exciting new product, color can have a huge impact on its overall message and effectiveness. Certain color combinations have the power to catch our attention, generate emotion and ultimately make a lasting statement. In this guide, we’ll take a look at some great color schemes that can job title email list help your brand make a big impact. Combining colors on the color wheel: a quick overview — The key to successful color combination is understanding how different colors interact with each other.
Mastering the color wheel and color harmonies (what works, what doesn’t and how color communicates) will help you combine colors, build a better brand and knowledgeably communicate with your designers and printers. color relationships and color job title email list combinations on the color wheel Understanding how colors interact and their relationships on the color wheel is important for successful color combination. The color wheel job title email list consists of three primary colors (red, yellow, blue), three secondary colors (colors created when primary colors are mixed: green, orange,
purple) and six tertiary colors (colors made from primary and secondary colors, such as blue-green or red-violet). Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, job title email list purples). Warm colors are associated with energy, brightness, and action, while cool colors are often identified with calm, peace, and serenity. When you recognize that color has a temperature, you can understand how using them can impact your message. warm colors on the color wheel cool colors on the color wheel When colors work together, they create a color scheme or color combination. Complementary colors are opposites on the color wheel. Because there’s a sharp contrast between the two colors, they can really make imagery pop, but overusing them can get tiresome.