Brad writes weekly blog posts for AdAlysis. “It's a new business and we need that publicity. So I want fresh content to go there.Podcast: Brad's bi-weekly podcast gets him top marks, although he admits it's hard to get accurate metrics for them, and as a result, it's the toughest content channel to justify. “What's great, though, is meeting new people and forming new partnerships. You interview people and you network.Time management is key to executing on all of Brad's multiple commitments, and he creates specific goals and metrics for all of his work and time commitments. When he chooses
whether or not to ratio, a calculation based on the size and type of audience, the cost to him and the expected return. And with every PowerPoint deck he creates, there are specific goals in terms of the expected number of tweets, phone calls, and business employee email list cards he'll generate. “My advice is to ask yourself what you want, what is the purpose. Next, look at the different channels and content marketing and figure out which channel is most likely to get you there.measuring successBrad cites his range of experiences as an important
factor in his success, having worked with Fortune 500 companies, small businesses, agencies, B2C companies and resellers. He also credits his ability to summarize complex topics into logical and meaningful steps across a number of different media, a skill common among visible experts, according to Hinge's research.But above all, Brad believes it's his ability to set measurable goals and then track and measure the achievement of those goals that sets him apart. "A lot of people think