With the development of the Internet, traditional TV programs can no longer meet the needs of people to watch entertainment programs. The rise of streaming media has gradually replaced people's traditional entertainment mode of watching TV.
As video sites of the same type, Netflix and iQiyi are both well-known video sites, which greatly meet the entertainment needs of users. Everyone says that iQiyi is like the Chinese version of Netflix. Both are long-form video platforms. The market value country email list is 80 times different. From the aspects of business model and income, the two have different effects. This report focuses on the analysis of the product structure of the two, and analyzes the product situation of the two by analyzing the core data and realization methods. , and finally talk about whether iQiyi can become the Chinese version of Netflix, and how to break through and move towards a better development path.
On the homepage, Netflix will recommend similar types of movies and TV series to the corresponding users, and only pictures will appear. When the mouse is positioned on the picture, the functions of playing, adding to the list and evaluating will appear. High-quality video experience. It can be said that the design of Netflix is very straightforward and simple. Even the positive and negative reviews have only one icon for users to click, and there is no bullet screen or comment area. iQiyi's overseas website also borrowed this model.
In addition, each Netflix video is also equipped with dubbing and subtitles in various languages, which is convenient for users of various languages in various regions of the world.
We can see that the purpose of Netflix's entire product is to satisfy the user's viewing and use experience, focusing on creating high-quality video content, not relying on advertisements and traffic, and focusing on deeply mining the content that users like to retain users.
2. iQIYI's product structure
In terms of product structure, iQIYI also presents many differences. Although iQIYI is a major video platform in China, we can see that the product structure of iQIYI does not only stop at the function of video playback. Qiyi's opening screen often sets up advertisements covering the entire page, and there are also functions such as games, novels, live broadcasts, cars, bubbles, live broadcasts, and comics on the