This article introduces 4 small discoveries about the live broadcast classroom of Xia Kitchen and 2 attempts on the live broadcast income model. Open the next kitchen APP, click "Classroom" in the bottom menu bar, and you will enter the paid classroom page. Paid classrooms are available in two forms: “live broadcast” and “recorded broadcast”, which is cell phone number list the third mode of commercializing the lower kitchen. Brand cooperation recipes are charged for the B-end; market e-commerce sales are commissioned between the B-end and C-end; and paid classes are for the C-end realization.
After purchasing a paid class, users can watch videos indefinitely, obtain courseware, and enter the student exchange group to further communicate with lecturers; while purchasing live classes, they can interact with lecturers online, ask questions and get answers in a timely manner. 1. Small discoveries about paid classes The author stratifies according to the cell phone number list number of blogger fans, below 50,000, 50,000-100,000, 100,000-150,000, 150,000-200,000, and each stratum selects a total of 50 live videos according to the same proportion, and conducts key indicator statistics. A few small discoveries: 1. Live classes take a long time The 50 selected live courses have an average duration of 70.48 minutes.
Among them, dessert cakes have the longest live broadcast time, such as strawberry cream cake live broadcast for 3 hours and 40 minutes; salty and sweet cookie gift box live broadcast for 2 hours and 40 minutes. The next kitchen provides users with cell phone number list different "speed" options, including four modes: original speed, 1.25 times, 1.5 times and 2 times. However, based on the average video duration of 1 hour, even if the fastest 2x speed is selected, it can only be compressed to 30 minutes. Compared with short videos, users need more patience. 2. Low-priced courses attract more traffic