Google chooses keywords itself, creates its own headlines and then links these ads to a specific part of the website. You do have the option to enter two descriptions. be used via Microsoft Ads – which works in the same way. Screenshot DSA campaign How does DSA work? A DSA campaign does not work on the basis of specified keywords, but on the basis of so-called autotargets. You specify autotargets by submitting certain parts of your website, such as a category from your webs hop. Google will only generate advertisements based on the autotargets. If you enter the entire website, certain parts can be included that you would rather not advertise on.
Think of an outdated web page, an outdated promotion or even a 404 page. You can also submit a page feed by uploading a spreadsheet of specific URLs. You also set you phone number list are the maximum cost per click yourself and your DSA campaign can start. When is it wise to start with DSA? Do you have a Google Ads account that has been running stable for a long time and are you looking for expansion? Then using DSA is a good idea. With the help of a DSA campaign you can discover new opportunities. By regularly reviewing the results closely, you can see which search terms Google has advertised on.
This gives you inspiration for your other campaigns and you can immediately add any opportunities you see to your own campaign structure. This ensures that the keywords you've discovered are matched against your own ads and other ad settings. This gives you much more control and you know for sure that your own (often extensive) advertisement will be shown. Do you have an incredibly wide range? Even then, a DSA campaign may be a good addition – manually setting up advertisements and keywords for thousands of products is not possible in every situation, given the time investment, for example.