During this week, Facebook presented its results report for the fourth quarter of the year. At first glance, the results seem to phone number list indicate that Mark Zuckerberg's company has overcome the crisis. their numbers indicate growth in key factors that, in the first instance, could speak of the good health of the company. Rising numbers…but not enough. According to the report presented this Tuesday, the technology firm exceeded expectations for earnings per share by valuing them at 2.65 dollars (above the 2.53 dollars expected per ballot), revenues reached 21.08 billion dollars (per cinema of the 20.89 billion expected).
While the daily active user base was 1.66 billion, one thousand people more than expected by shareholders. Even with these numbers, which by definition could be positive, the truth is that at the opening of the phone number list Stock Exchange following the disclosure of these performance indicators, Facebook shares reported a drop of 8 percent, which meant a loss of more than 50 billion in its market capitalization. According to analysts, this type of phenomenon responds to the distrust of investors, who although in their eyes and at first reading would have had an encouraging outlook, after digging a bit they discovered that some compelling reasons to distrust the business that Facebook proposes. advertising model; One of the big problems.
A report by The New York Times indicates that one of the reasons behind this fall -which is nothing minor- is the increase in the phone number list company's expenses, which in the studied quarter amounted to 12 billion dollars . Higher expenses lower profits, margins are reduced. Added to this is the apparent stagnation of the company's income. Although in this area Facebook presented an advance of 25 percent , the growth in previous years would have been greater than 30 percent. However, these numbers could only be a reflection of the true profitability problem of one of the most important companies in the digital economy. The current model of generating revenue through its advertising solutions could be the serious problem of profitability that the Zuckerberg empire could face.