A free tool is a Freebie that has been used for ages to get people to give up their personal information. Nowadays, it’s to get people to sign up for mailing lists. The great thing is that it still works today. Who doesn’t like a free tool? Headline analyzers, calculators, performance checkers all give you one thing that whitepapers, email series, and downloadables don’t do. They get your audience to engage with your brand keeping your business name in the back of their minds. CoSchedule’s Free Headline Analyzer is a great interactive free tool that feeds directly into their newsletter and system.
Webinars Similar to virtual events, webinars are a way Photo Restoration Serviceto build thought leadership in your industry and keep people engaged in your brand. The great thing about a webinar is that you can record it and use it again should you wish as sort of a marketing automation. Bring out the big guns by interviewing complementary solution providers and then showcasing all of your solutions together to make a more significant impact. Podcasts Podcasts are a fun way to reach out to an audience that’s already in motion. There’s no need to have them sit and watch a computer screen for 30 minutes, but it still allows you to take that time and show off your brand and your solutions.
They can take a walk, commute, or even do chores while listening to what you have to say. Podcasts have only been around since 2004. So, they’re a fairly new phenomenon, unlike blogs, videos, and direct mail. This means that podcasts haven’t reached saturation points yet. People want more, and more is precisely what you should give them. If you tend or plan to use video, then you can do double duty with podcasts and increase your marketing automation. Simply shoot the video like you typically would and then take the audio and upload that onto popular podcast sites.