First of all, I will throw out my core point of view. The fundamental reason for whether the IP of the founder of Douyin can do it is the strength of the back-end executive list monetization ability, and what kind of posture the founder wants to deploy. In short, it is determined by factors such as monetization ability and thick skin. We have always put the executive list words "content is king" on our lips. Of course, content is the most important premise of an account. Content is a huge lever, which can make traffic cheaper, and high-quality content can make an account take off quickly. But let's go back to the founder's IP.
They expect better content to appear, either executive list iteratively upgrades the platform’s pan-entertainment content, or interesting pan-knowledge begins to appear. But there is a problem. The so-called high-quality content is not how strong the knowledge and professionalism is, but how you can process the boring knowledge in related fields to make the audience of knowledge wider. To entertain the so-called knowledge, it is either a thriller, a golden sentence, executive list or poor information that everyone can understand. Therefore, it is inseparable from " hunting " and " miracle ". Hunting is a soft display of wealth, and direct display of wealth and muscles is not allowed.
Douyin can only use the topic of hunting to arouse the executive list interest of fans who like pan-entertainment. For example, what kind of experience does it feel to earn 100 million a year, how ordinary people earn 10 million a year, what it feels like to be the No. 600 employee in a company, where is the difference between the poor and the rich, and the core executive list secret of earning 10 billion from scratch... · The quest is to pry into the boundaries of their wealth experience beyond their reach, and processing chicken soup makes them sound plausible. Miracles are the illusion of creating Diaosi's counterattack.