Attract the attention of visitors and convert them into interested users and potential customers; once attracted, the goal will be to bring them further down the sales funnel, until the key moment: the purchase . In summary, here are the four fundamental funnel stages that users need to be taken through messaging app campaigns: Create attention Create interest create desire Create an action. Solution Communicate on your website, or with a visual on your Facebook page, the possibility of subscribing to your Facebook Messenger channel in order to receive: ● News and any other type of useful information and content ● Product catalog in pdf ● Special offers ● the landing page to request a quote ● Landing page to request a free trial . Facebook Messenger is a new marketing channel for businesses, and therefore a great way to attract people and generate quality leads. According to Dmitri Karachi of Chatfuel, the response rate on Facebook Messenger is incredibly high: the best experiences have response rates of 80-90%, while the least favorable are between 35% and 40% (although excellent percentages). ).
Advanced development Marketing agency Valassis created a Facebook Messenger chatbot for Feldman Automotive Group to help increase local dealership contacts and sales. The strategy involved posting geo-targeted click-to-Messenger ads. After clicking the ad to find out more, the user landed on Messenger, where they interfaced with a chatbot who asked E-Commerce Photo Editing Service a series of questions. Within months, Feldman Automotive Group had reached over 100,000 people and generated about 50 sales per month through conversations on Facebook Messenger. 5. Provide quick support Objective Give users and customers the ability to connect with your brand in the most immediate and easy way possible: through a simple conversation on Facebook Messenger. Facebook found that 56% of people prefer to message a customer service company.
Solution A company's marketing team can use the messaging app channel to send service communications , after which they can delegate the actual handling of issues presented by each user to the customer service team. Facebook Messenger's great potential for customer support lies in its ability to integrate with Zendesk and other customer service platforms , making it easier to manage requests, track customer history, and generate tickets. . Advanced development Chatbots are also particularly suited to retail: US supermarket chain WholeFoods uses a chatbot to help customers find the nearest store, while the 1-800-Flowers chatbot allows customers to order and deliver flowers and gifts. Chatbots are also particularly suited to retail: US supermarket chain WholeFoods uses a chatbot to help customers find the nearest store, while the 1-800-Flowers chatbot allows customers to order and deliver flowers and gifts.