Attract the attention of visitors and convert them into interested users and potential customers; once attracted, the goal will be to bring them further down the sales funnel, until the key moment: the purchase . In summary, here are the four fundamental funnel stages that users need to be taken through messaging app campaigns: Create attention Create interest create desire Create an action. Solution Communicate on your website, or with a visual on your Facebook page, the possibility of subscribing to your Facebook Messenger channel in order to receive: ● News and any other type of useful information and content ● Product catalog in pdf ● Special offers ● the landing page to request a quote ● Landing page to request a free trial . Facebook Messenger is a new marketing channel for businesses, and therefore a great way to attract people and generate quality leads. According to Dmitri Karachi of Chatfuel, the response rate on Facebook Messenger is incredibly high: the best experiences have response rates of 80-90%, while the least favorable are between 35% and 40% (although excellent percentages). ).
Advanced development Marketing agency Valassis created a Facebook Messenger chatbot for Feldman Automotive Group to help increase local dealership contacts and sales. The strategy involved posting geo-targeted click-to-Messenger ads. After clicking the ad to find out more, the user landed on Messenger, where they interfaced with a chatbot who