This is by far the most important part of the outbound email sequence as the prospect is still cold to you and this is your chance to get hold of their attention. If your top-of-the-funnel content can do the trick, it becomes a lot easier to qualify leads and guide them further down the funnel.
The top-of-the-funnel content will usually be all the content that your marketing team creates to generate brand awareness.Best Lead generation company in Canada So for the top of the funnel, you need not really create content from scratch.
TOFU content includes –
You can easily repurpose some of your blog posts or e-books and include key points from these in an email newsletter or an infographic.
Creating Top-Of-Funnel (TOFU) Content
Content creation for the top-of-funnel (TOFU) is usually taken care of by the content marketing team, but it is always best if both sales and marketing work in close conjunction right from the start.
The sales team can provide valuable insights into the customer’s journey that can be used by marketing to create highly-targeted content.
To make it easier for your sales and marketing team to collaborate on content, you need a single platform where they can plan, create and provide feedback on content. One good example of a content collaboration platform is Narrato, which helps with content ideation, planning, creation, collaboration, and workflow management. You can add team members under different roles on Narrato, with different access levels. You can create and assign content tasks, and gather feedback through on-content comments, Top lead generation company in Canada @mentions, and on-platform messaging.
All the content that your marketing and sales teams create can be saved under dedicated folders on the platform making it easier for you to find them when you need it. You can create custom templates for different content types, including your email newsletters.