After the video is searched, the next thing to do is to directly find the videos with high likes. 5w likes can be used as a reference standard, and videos with more than 5w likes can be used as our key reference objects. Analyze these high likes There are four things to think about when creating a video:
Can I do this kind of video?
If so, do you have enough resources? (personnel, material)
Whether the video content can be mass-produced for a long time to ensure the update frequency
What is the fastest time to start producing videos (race against time)
It is recommended that you make a table or mind map to list the topics, likes, comments, and reposts of videos with high likes, so as to facilitate the viewing of data in the future and improve work efficiency.
3. Determine the presentation format of your video
After analyzing the popular videos in the same industry, the next step is to determine which form to use if you want to make your own account, because different video presentation forms determine the production cycle, update frequency and later conversion of the video.
For example, in the field of parenting, through searching, you can see that there are two common video formats on Douyin: real people appearing on the camera and real people not leaving the country.
Among them, the appearance of real people includes the following four forms:
Common parenting knowledge sharing
Celebrity parenting sharing
Professional blogger parenting knowledge sharing
Video Lecture Sharing of Handling Parenting Experts
Real people do not go abroad include the following four forms:
Picture display of common parenting knowledge
Animated Silhouette Parenting Share
The Sims game records the action of the characters, and the bottom BGM is matched with other popular parenting videos
Third-party software turns popular parenting videos into text
In addition, there are some video forms that I have not listed. Douyin produces a large number of videos every day. Once a type of video is popular, a bunch of people will follow and imitate it.
Determine the general direction by analyzing the video content form of competing accounts: real people appear on the camera or real people do not leave the country, and then select the video presentation form you want to try from the subdivisions under the general direction. This is the case for parenting, and the same is true for other fields. , by searching for keywords, referring to popular video content forms, analyzing the existing resources in your hand, and finally determining the video content form your account wants to make.
4. imitate, imitate, imitate
After determining the video company email list presentation form, the next thing to do is to register an account, edit account information, and start making and uploading videos. If you want to quickly make a popular video in a short time, it is recommended to directly refer to the video form or content that imitates competing products with high likes.
There are two main reasons for this:
The Douyin platform itself encourages imitation. For example, if a certain dance is popular, a bunch of people will follow and imitate.
The video content with high likes has been verified by users. We quickly imitate and follow up, and there is a high probability that the video will increase, which can reduce the cost of trial and error.
For example, when I was a parenting account before, I found that many parenting accounts were posting videos on the theme of "What should I do if my child is bullied?", and the likes of videos on this theme from many accounts were good, no matter it was a parenting account with a real person. , or a parenting account that broadcasts pictures. I immediately sorted out the content of this topic and asked our teacher to shoot. As a result, this video has more than 30 million views, 750,000 likes, and 400,000 followers.
Using this method of imitating popular video content in the same industry, we ran out a 1 million account in just two months.
Many people may think that this is relatively low and not innovative at all, but this method is the most effective way for non-professional teams to make explosive videos in a short period of time and quickly increase fans.
Since I started trying to do Douyin in May of 2018, I have made no less than 10 accounts, large and small, and the fan matrix has more than 10 million. I have tried it in various fields such as parenting, animation, English, funny, workplace, and company email list handicraft. It is done by myself or a small team with 1-2 people. Most of the videos with more than 30 million views and more than 50 million views use this method of analyzing popular content in the same industry and quickly following up imitations.
5. Increase the update frequency in the early stage and make quick trial and error
A Douyin account that starts from 0, how much is the daily update frequency better? In fact, there is no fixed answer to this. A professional MCN organization or team may take a long time to make a video, let alone guarantee daily updates, but the video content they make is of high quality, and it may increase in size after a video is sent out. Hundreds of thousands or even millions of fans.
So how often should an amateur company email list do a Douyin update? My personal experience is that if you do it in the early stage, it is best to update more than three videos every day, and release the test in different time periods until the first popular video is made.
Of course, the form and difficulty company email list of making videos in different industries are different, and the update frequency depends on individual circumstances. Since I have been in the education industry, the videos I make are a little more dry, and I can mass-produce videos without taking much time.
For example, for the parenting account I made before, I would spend the first three days of each week on collecting parenting materials, and then I would spend half a day with a teacher to focus on shooting the video for the next week, and the rest of the time was editing and uploading videos. , to ensure a daily update frequency.
6. Push time
Regarding the release time of Douyin video, there are many opinions on the Internet, and there is no uniform standard. The common time is 12:00 noon on weekdays, 17:00-18:00 in the afternoon and 21:00-22:00 in the evening, or Friday night and Wait for the weekend.
I personally think that you should count the release time of competing videos or your previous videos, and then look at the time period of the video with better likes, and use this time period as a reference. Because of the release time, there is no best, only the most suitable. The same video is released twice, and the likes will still be different in different time periods.