People need to have one of three things: they must know you, like you, or trust you... BEFORE they decide to come alongside with your way of thinking. Video Marketing is the quickest way to develop - Know, Like and Trust. I want to give you a little mantra you can use in your music marketing that goes like this.
"I will spend 80% of my time producing email list amazing music, 15% music marketing and then 5% learning music marketing material." This is kind of like cutting off my nose to spite my face because I produce a lot of music marketing content myself, but if you spend your whole time eating up all the information it's very hard to ever get around to actually producing any music of worth.
And marketing crap music has a name SPAM! You need to think of all the online courses, guides and books like shiny objects that are pulling you in all different directions and stick with one method until you make it a success. But the fact remains that if you don't actually make any music of worth you are not really a musician. Have you ever been in music marketing information overload? This morning I approached my computer with excitement after a long weekend away with the idea that.