Amazon is by far one of the biggest and best-known brands in the world and one of the top five companies in the world by market capitalization. The Phone Number List company has grown exponentially over the past 10 years and the pace continues at a knot rate: market capitalization Source: United States Stock Exchange Amazon has been a growing and dominant force of nature in the retail world since its origins in 1994, threatening existing players such as Walmart and Toys R Us, while disrupting all market dynamics and customer expectations about to what is expected in terms of quality, service and delivery.
*For an in-depth look at Amazon's history, business model, and strategy, see Dave Chaffey's in-depth case study analysis. 12 Common Ecommerce Marketing Mistakes Download FREE Resource - 10 Ecommerce Mistakes Discover the top 10 e-commerce mistakes and how to avoid them. E-commerce is a rapidly changing environment and we actively keep our mistakes up to date so you always get the most out of your marketing. Access the 12 common e-commerce marketing mistakes Amazon's ambition to become "the store for everything", opening up to Phone Number List new sectors such as fashion and food in recent years, has seen the company expand its portfolio of interests beyond the retail, creating a range of services covering technology, web services, media and content production.
Amazon-Beyond Retail Amazon is now developing a physical presence, as evidenced by the acquisition of Whole Foods for $13.7 billion and the launch of the first Amazon Go concept store in Seattle in January of this year :Amazon GB Although Amazon is a hugely forward-thinking and innovative technology company, it is also a retailer at heart and everything it does is aimed at growing its core retail business, reinvesting the huge amounts of revenue that it generates every year in the Phone Number List company to optimize quality and performance. Opportunities for marketers With the expansion of services beyond amazon.co.uk, there are now an increasing number of opportunities for marketers to engage and sell to consumers with Amazon. I think these can be broadly divided into two areas: