Walmart, the world's largest brick-and-mortar retailer, provides a great example of using email and text together in accompanying marketing efforts. It's no surprise that Walmart offers coupons via email to those who opt in to receive them: these include returns, special prices, job title email list new items, gift ideas, and more. They also encourage users to sign up for "Value of the Day" SMS notifications, giving mobile customers a daily incentive to visit their local Walmart store.
It's a simple and straightforward way to use email and SMS channels together to increase sales while rewarding customer loyalty. Walmart's "value of the day" was initially promoted through email, Twitter, and other social media, but these channels limited their users' ability to job title email list access this communication anytime, anywhere. For Walmart, SMS provided the simplicity and immediacy needed. To power its SMS capabilities, Walmart turned to Twilio. As a leader in job title email list cloud communications, Twilio provided the retailer job title email list with the reliable infrastructure, global reach, and deliverability needed to ensure these promotions reached every loyal customer. Best of all, implementing their "Value of the Day" app took just a few hours to use using Twilio's messaging APIs.
An integrated and omnichannel customer experience SMS occupies a unique place, often alongside email, in your overall marketing strategy. With today's digital consumer, the question is no longer whether or not to convert email content into a series of text messages, but which channel is best for each unique customer experience. For that, you need to be multichannel job title email list ready to be successful. And while text and email work great together, these marketing materials need to be part of a holistic, omnichannel program: one that can easily connect to job title email list your existing CRM or database. This is why choosing your email partner is one of the most important decisions you face when developing your overall customer marketing strategy. Ready to see how to succeed with your SMS, email and omnichannel marketing efforts? Talk to an expert at Twilio.