WeChat public account or down In the online video field, led by Tencent, iQiyi and Youku, the content war is constantly being staged, and it is difficult to tell which one wins and which one loses. The eighth season of the American drama "Game of Thrones", which is loved by audiences around the world, is on the air. How the plot goes, and who will end up with the supreme "Iron Throne" will all affect the hearts of fans. What followed was that the producer HBO was pushed into the spotlight. "HBO produced, must be a high-quality product", HBO company, which is good at creating phenomenal American dramas, has gone from the leader of the radio and television revolution sms marketing service to the era of Internet streaming media, and it still has a good demeanor and dazzling performance. The most intuitive manifestation of "good style" is user data and profits. HBO has about 50 million domestic subscribers and about 90 million overseas subscribers. According to statistics, the entire
series brought HBO's revenue between $8 billion and $10 billion. In China, Tencent Video grabbed this sweet pastry. At the end of 2014, it signed the copyright for the first six seasons with HBO, and "Game of Thrones" was incorporated into Tencent Video at a price of 1.5 million US dollars. Compared with the "high-priced drama king" in China, it is simply "cabbage price". The cost-effective "Game of Thrones" not only brought beautiful playback numbers to Tencent Video, but also transformed the transcripts of more than one million paying members.