Backlinks, design, discounts… mean nothing if the potential customer never visits your page! Here's a guide to using meta titles and meta descriptions to your advantage. Search engines aim to answer user queries by providing the most relevant content for each search query . With so many web pages on the Internet, it's a pretty daunting task. That's why search engines, such as Google , use a set of metrics to make sure they're ranking the right pages. Metadata is one of the key factors in ranking web pages. Search engines rely on metadata because it is meant to reflect what a web page is about. What exactly is metadata? In a nutshell, metadata is the HTML information used to guide both search engines and users to understand what a website is all about. It consists of a title tag (<title>), a meta description and a meta keywords tag . For a business owner, metadata is best under the control of their content manager or marketer.
What if no one bothers to fill in metadata a? Google will automatically take one of the following actions: Use the very first sentence of the page as the meta description and the page title as the meta title; Alternatively, an ignored meta description can be filled with a random content item from the page. Isn't it a good decision to control your metadata and Image Masking Service therefore Search Console queries and organic visits? You can decide what a search engine should focus on . Review the following metadata recommendations to ensure you get the most out of it. Tip 1: Define the objective Taking control of your website's metadata is one of the easiest ways to increase the relevance and potential traffic of your web pages. What are meta descriptions?
A meta description is a short text that summarizes the content of a web page. In short, meta descriptions drive search engine clicks . This data looks like this in HTML code: <meta name="description" content="The description of a page, usually one or two sentences."/> These descriptions should always be written in an actionable tone and include a call to action such as “book now”, “call us”, etc.). You want people to click on your link when they read this text.