This article analyzes the deep reasons behind Station B, "Summer of the Band", and Li Jiaqi's departure from the circle: that is, to meet the needs of the public. On the May 4th Youth Day, Bilibili (Station B) released a video "Speech for the New Generation" - "Hou Lang". With the broadcast before "News Network" and reprinted by various mainstream media, "Hou Lang" continued to ferment in major media, respective media platforms, and personal circles email list of friends. "Houlang" has also become a hot word on the Internet, and station B has once again been out of the circle. As a daily active user of station B, I found an interesting phenomenon: it seems to be a node in the past year.
Before that, station B, which has been developed for more than 10 years, has been labeled as a video website with the label of "two-dimensional", with a little alternative , the taste of the niche, and from the second half of last year to the present, Bilibili has been frequently "out of the circle", and more and more media, institutions, and brand owners have to re-examine email list Bilibili. Today, let's talk about the logic behind the phenomenon of "out of the circle". The band "out of the circle": the public expression of niche needs On August 10, 2019, "Summer of the Band", which amazed the whole summer vacation, officially ended. This controversial music variety show before the broadcast, from the beginning to the end, completed a counterattack from 7.1 points to 8.7 points.
After the program was broadcast, it gained more than 15,000 articles published by the whole network media, with a total reading volume of more than 90 million. Harvest 388 hot searches on the whole network, including 70 hot searches on Weibo, with a total reading volume of 4.5 billion related topics. With a Baidu index of 845,825, it became the variety email list show with the highest single-day search index for new variety shows in the first half of 2019. The mention rate of #band#’s WeChat index has risen from 750,000 before the show’s launch to a peak of 5.15 million, an increase of 6.9 times. #BANDSUMMER# The headline index has exceeded 17.97 million, and the headline index of "New Pants" has exceeded 150 million. "Summer of the Band" 12 issues of 31 bands contributed 116 works;