While Instagram and Snapchat quickly gained a devoted following, two other services have become disappointments for many marketers. We are talking about Google Plus and Pinterest. The first of them had great advantages related to integration with Google tools, but did not impress the community, which did not see enough reasons to limit activity on Facebook. The second one probably does not offer enough communication possibilities for the activities carried out through it to strongly engage the recipients. Recently, Twitter and LinkedIn have not significantly changed their position. Despite the new options (e.g. sharing the publication of articles on LinkedIn or short videos on Twitter), brands have not been convinced to intensify their activities on these platforms. The most important changes Users of social media change their habits in different areas.
However some of the most visible ones can be distinguished, both in the world and in Poland. – purpose – users use social media for much broader purposes than a few years ago. Currently, social media is no longer just entertainment, but for many people it can be the most important way of communication and India WhatsApp Number List professional reality. – place – thanks to the spread of mobile devices, social networking sites are present in the lives of users wherever there is access to the Internet. Many people don't even send text messages anymore - all communication takes place via social networking sites. – resistance to advertising 'banner blindness.
After years of using the Internet, users have learned the mechanisms of marketing communication and become resistant to many forms of advertising. The image credibility of brands is still being assessed, and communication between them and customers often takes the form of a two-way conversation instead of the usual, one-way advertising activities. – style of communication – hashtags and checkins have become an important part of communication on social networking. sites.